Design The Experience
Design is about creating an experience. While much of my own work is technical, I’ve learned over the years as a freelance consultant that people want and will invest in an experience.
Take a look at the experience you’re providing:
- Am I communicating the value of what we’ll do?
- Do I deliver it in a way that feels good?
- Do I communicate that feeling and value when talking about price?
- Does this client want the offered experience enough to afford it?
In the next few articles, we’ll take the experiences you offer prospects and clients to the next level, using tools and strategies you can apply to any consulting or freelancing engagement.
Your Experience: More Money, Less Work, and Happier Clients
What’s your desired outcome?
- Prospects see the experience you provide: your value to them, how you make them feel, are you worth the price
- Clients agree to pay for your help
- You help them with 30-90 minute consultations and deliverables
- They experience incredible value
- They recommend you to their colleagues
- You get paid
This applies to any business, but we’ll approach it as a freelance consultant.
We’re going to design your experience for more money, less work, and happier clients.
To do that we’ll design your prospect’s experience so they become your best clients. This means better leads, with less marketing and sales.
Then we’ll design your client’s experience so they feel value and recommend you. This means your best clients do marketing and sales for you.
Client Experience: Your help feels like a million dollars.
Our next posts will look at presenting a world-class experience in person or online: “Confident Voice and Body Language”, and “Look Great in Any Video”.
But first, what about your prospects? And what about this button? Where does it go, who clicks it, and why?
Prospect Experience: Your help will feel like a million dollars.
If you’re creating an experience, some people will love it, and some won’t. Either way, it should be compelling design. Your prospects should understand what they’ll get as a client. That means: who, what, when, why, and a feeling.
You already have expertise, so let’s describe it with this marketing mad lib.
Fill in the blanks about what you offer clients:
I offer value:
Who [have needs and wants]
Our [service adds value]
Unlike [competitors and alternatives]
We [unique value proposition]
So customers feel [something].
bigSmall offers value:
Who have people who want their help
Our service offers an instant video conference with automated billing and lead generation
Unlike free consultations, missed appointments, ad hoc tools, and unpaid invoices
We provide a frictionless tools to engage experts with new paying clients
So customers feel wealth, empowerment, community, and professional freedom.
**So customers feel**
Simple feels clear. Obvious feels complete.
I overthought mine at first and here’s what I learned:
- If it feels obvious, boring, or banal - good! That’s because you’re an expert in it.
- If it feels like a reach, are you over-promising?
- If it feels clever, will your prospects get it in 8 seconds or less?
Communicate Your Prospect’s Experience
Put these 6 messages anywhere you offer help. It’s as simple as that. Rephrase, remix, whatever you like - but savagely edit the loose words and ideas that will try to creep it.
Website, email list, blog, newsletter, project page, or in conversation: These are optimal places to put your bigSmall button.
Excellent! We’ve communicated the overall experience, now how do we motivate action?
We’ll talk about that in an upcoming post: Be Important, Urgent, and Credible.
Thanks for reading!
Interested in more on design?
- Abstract - an 8-part design documentary.
- What is your design inspiration?
bigSmall.io Welcome Series
This article is part of our bigSmall.io Welcome Series. We help experts to get paid for their expertise.
Unlike marketplaces and job boards, we provide tools to engage new paying clients right from your website - without being part of a job board cattle call.
If people visiting your content want your help and you’d like to help them in a 1-1 video conference for money, bigSmall helps you connect, help, and get paid without chasing invoices.
- Getting Started
- Confident Voice and Body Language
- The First 5 Minutes
- Design The Experience
- Be Important, Urgent, and Credible
- Look Great in Any Video
bigSmall.io offers experts streamlined sales, marketing, invoicing and settlement processes keep them billable.
The Modern Freelancer features and curates content for more money, less work, and happier clients - both online and offline.